Written by Dalia Fawzy

At a time when everyone is being drawn toward “trends” and the pursuit of rapid visibility, an academic and professional voice emerges to sound a very different kind of alarm.

Our guest following the recent events is Dr. Ahmed Sherif, CEO of Alpha Centauri for Marketing and Medical Conference Organization, and Co-Founder of the International Association of Aesthetic and Urogenital Gynecology (IAAUG). Holding an honorary doctorate in Marketing and Business Administration from Lancaster Academy in the United Kingdom, along with an MBA from Cairo University, Dr. Sherif presents a clear technical and strategic framework for escaping the social media trap and building digital assets that artificial intelligence can truly understand and rank.

The Illusion of Partnership with Social Media Platforms

An attendee directed a question to Dr. Ahmed

You often describe the relationship with social media platforms as “slavery to algorithms,” while others consider it a partnership. Where does the problem really lie

His response was unambiguous

The issue is the misconception of “loyalty.” In reality, the relationship is nothing more than a temporary and imbalanced commercial deal.

Facebook, Instagram, and TikTok are profit-driven platforms whose entire business model is built around converting your attention—and your audience’s attention—into paid advertising space. Algorithms have no loyalty to content creators.

The striking example

A medical page with one million followers may see a vital post reach only 300 users organically. Yet after spending $500, the same post suddenly reaches 50,000 people.

This is not a content failure—it is a deliberately engineered system designed to push creators toward paid promotion. Building your audience exclusively on these platforms is equivalent to erecting a skyscraper on unstable ground you neither own nor control.

Is Artificial Intelligence the Real Solution

Dr. Ahmed Sherif emphasizes a critical turning point that many overlook.

Artificial intelligence—Large Language Models (LLMs) and RAG-based systems used by Google SGE and ChatGPT—do not read content published on Instagram, Facebook, or TikTok.

Why

Because nearly 90% of social media content is locked within closed platforms, preventing external search engines and AI systems from crawling or indexing it.

Try searching inside Facebook: results are often shallow and irrelevant. Spend a few minutes browsing, and your feed quickly fills with paid advertisements related to what you searched for. This is not accidental—it is a closed ecosystem designed to monetize attention.

AI, on the other hand, prioritizes open, indexable knowledge, such as clean HTML pages, authoritative articles, scientific publications, PDF files, and well-structured content. It does not interpret emojis, does not rely on hashtags, and struggles to process short videos without meaningful text.

As a result, if your expertise is confined to a 24-hour story, AI will never find or remember you.

Is the Website Still Just a Digital Facade

Dr. Ahmed Sherif answers decisively

The era of the website as a logo and résumé is over. Today, the website must function as a strategic knowledge repository.

AI-ready websites are built using

• Structured data (Schema Markup) • In-depth, authoritative articles • Detailed answers to specialized professional and medical questions

For example, instead of writing “We perform cosmetic procedures,” publish an article titled

“The Medical Difference Between Cosmetic Abdominoplasty and Postpartum Diastasis Recti Repair.”

This level of depth trains AI systems to associate the physician’s name with accuracy, trust, and professional credibility, ensuring long-term visibility in AI-driven search results.

Should Social Media Be Abandoned

Dr. Ahmed Sherif clarifies

This is not a call to abandon social media, but to restructure its role.

Social platforms are no longer final presentation stages; they have become audience acquisition channels. Their function is to attract attention, redirect users to your website, convert them into email subscribers, and ultimately turn them into real patients or clients.

This approach represents owning your audience, rather than renting it on platforms where you control neither data nor algorithms.

The Human Element in an AI-Dominated Era

Dr. Ahmed Sherif concludes

While artificial intelligence evaluates information quality, real trust is built through human presence. AI does not trust content that merely imitates humanity—it trusts real professionals documenting real expertise.

That is why, alongside authoritative articles, professionals must reinforce their human presence through live interactions, patient testimonials, authentic unfiltered videos, and honest content that reflects true personality. When documented and structured on a website, this content becomes a long-term digital asset, not a passing trend.