Written by Noufal Al-Baradey

At a time when everyone is chasing “trends” and the illusion of instant fame, an academic and professional voice emerges to sound a very different kind of warning.

It is Dr. Ahmed Sherif, CEO of Alpha Centauri for Marketing and Medical Conference Organization, and Co-Founder of the International Association of Aesthetic and Urogenital Gynecology (IAAUG).

Dr. Sherif holds an honorary doctorate in Marketing and Business Administration from Lancaster Academy, United Kingdom, and an MBA from Cairo University. Today, he presents a technical and strategic roadmap to escape the social media trap and build digital assets that artificial intelligence can genuinely understand.

The Myth of Partnership with Social Media Platforms: Where Is the Problem

An audience member asked Dr. Ahmed

You often describe the relationship with social media platforms as “slavery to algorithms,” while some consider it a partnership. Where is the problem

His response was direct

The problem is that we assume there is “loyalty,” when in reality it is nothing more than a temporary and unfair commercial transaction.

Facebook, Instagram, and TikTok are profit-driven companies whose entire business model depends on converting your attention—and your audience’s attention—into paid advertising space.

Algorithms have no loyalty to content creators.

The shocking evidence

You may own a medical page with one million followers, yet a critically important post reaches only 300 people organically. But the moment you pay $500, the same post suddenly reaches 50,000 people.

This is not a content failure—it is a deliberate engineering design meant to force you to pay.

When you build your audience there, you are building a skyscraper on shifting sand that you neither own nor control.

Is Artificial Intelligence the Solution? And How Does It Treat Content

Dr. Ahmed Sherif emphasizes

This is the fundamental turning point that many people overlook.

Artificial intelligence—Large Language Models (LLMs) and RAG systems used by Google SGE and ChatGPT—do not read Instagram, Facebook, or TikTok content.

Why

Because 90% of the content on these platforms is access-restricted within the platform itself, and external search engines are not allowed to crawl or index it.

To see this yourself

Search for something inside Facebook’s search box—you’ll find shallow, often irrelevant results. But after a few minutes of browsing, your timeline suddenly fills with paid ads related to what you searched for.

This is not a coincidence; it is a closed system whose core function is to make you pay.

Artificial intelligence, on the other hand, looks for open, indexable content

Clean HTML, scientific articles, PDF files, and structured, precise information.

It does not understand emojis, does not recognize hashtags, and struggles to index short videos without text.

As a result

If your knowledge or expertise is trapped in a “story” that disappears after 24 hours, AI will never see you.

Is the Website Still Just a “Front Page” for Physicians

Dr. Ahmed Sherif answers firmly

The era of the website as merely a logo and résumé is over. Today, a website has become a strategic knowledge repository.

Smart websites are built to communicate with AI in its own language through

• Structured data (Schema Markup) • In-depth, precise articles • Detailed answers to specialized questions

For example

Instead of writing “We perform cosmetic procedures,” publish an article titled

“The Medical Difference Between Cosmetic Abdominoplasty and Postpartum Diastasis Recti Repair.”

This depth trains AI to associate the physician’s name with

precision, trust, and professionalism.

Those who do this today are securing a place in AI’s memory for years to come.

Should We Abandon Social Media

Dr. Ahmed Sherif explains

I am not calling for abandoning it, but for restructuring its role.

Social media is no longer a final display platform; it has become a recruitment channel.

Its role now is

Attract the audience → Direct them to your website → Convert them into email subscribers → Then into real clients or patients.

This is the concept of owning the audience, rather than renting it on a platform whose data you do not own and whose rules you do not control.

Finally: Where Does the Human Element Go in an AI-Driven World

Dr. Ahmed Sherif responds

Although AI seeks information quality, real trust is built through human presence.

AI does not trust a robot that writes like a human—it trusts a real human documenting real expertise.

That is why, alongside scientific articles, human presence must be strengthened through

• Live sessions • Patient testimonials • Authentic, unfiltered videos of the physician • Honest content that reflects the doctor’s true personality

This content should then be documented and preserved on the website to become a permanent digital asset, not a fleeting trend.