Kuwait Office – Follow-up with Dr. Abdeen Al-Baradey (The End of the Social Media Illusion!!)

Dr. Ahmed Sherif Reveals: Why Million-Follower Pages Will Become Worthless Starting Now

Written by Noufal Al-Baradey

At a time when everyone is being swept away by “trends” and the pursuit of instant fame, an academic and professional voice emerges to sound a very different alarm.

Our guest following the events is Dr. Ahmed Sherif, CEO of Alpha Centauri for Marketing and Medical Conference Organization, and Co-Founder of the International Association of Aesthetic and Urogenital Gynecology (IAAUG).

Dr. Sherif holds an honorary doctorate in Marketing and Business Administration from Lancaster Academy, UK, and an MBA from Cairo University. Today, he presents a technical and strategic roadmap for escaping the social media trap and building digital assets that artificial intelligence can truly understand.

The Myth of “Partnership” with Social Media Platforms: Where Is the Problem

An attendee asked Dr. Ahmed Sherif

You often describe the relationship with social media platforms as “slavery to algorithms,” while others see it as a partnership. Where is the problem

His answer was clear and direct

The problem is that we imagine there is “loyalty,” while in reality it is merely a temporary and unfair commercial transaction.

Facebook, Instagram, and TikTok are profit-driven companies whose entire business model is based on converting your attention—and your audience’s attention—into paid advertising space. Algorithms have no loyalty to content creators.

The shocking proof

You may own a medical page with one million followers, yet a critically important post reaches only 300 people organically. But the moment you pay $500, suddenly the same post reaches 50,000 people.

This is not a failure of content—it is an intentional engineering design meant to force you to pay.

When you build your audience there, you are building a skyscraper on moving sand that you neither own nor control.

Is Artificial Intelligence the Solution? And How Does It Treat Content

Dr. Ahmed Sherif emphasizes

This is the fundamental turning point that many overlook.

Artificial intelligence—Large Language Models (LLMs) and RAG systems used by Google SGE and ChatGPT—do not read Instagram, Facebook, or TikTok content.

Why

Because 90% of content on these platforms is access-restricted, and external search engines are not allowed to crawl or index it.

To see this yourself

Search for something inside Facebook’s search box—you’ll get shallow, often irrelevant results. But after five minutes of browsing, your timeline suddenly fills with paid ads related to what you searched for.

This is not coincidence. It is a closed system whose primary function is to make you pay.

AI, on the other hand, searches for open, indexable content

Clean HTML, scientific articles, PDF files, and structured, precise information.

It does not understand emojis, does not recognize hashtags, and struggles to index short videos without text.

Therefore

If your knowledge or expertise is trapped in a “story” that disappears after 24 hours—AI will never see you.

Is the Website Still Just a “Showcase” for Physicians

Dr. Ahmed Sherif answers decisively

The era of websites as mere logos and resumes is over.

Today, a website is a strategic knowledge repository.

Smart websites are built to communicate with AI in its own language through

• Structured data (Schema Markup) • In-depth, precise articles • Detailed answers to specialized questions

For example

Instead of writing “We offer cosmetic surgery,” publish an article titled

“The Medical Difference Between Cosmetic Abdominoplasty and Postpartum Diastasis Recti Repair.”

This depth trains AI to associate the physician’s name with

precision, trust, and professionalism.

Those who do this today are securing a place in the AI’s memory for years to come.

Should We Abandon Social Media

Dr. Ahmed Sherif clarifies

I am not calling for abandoning it, but for redefining its role.

Social media is no longer a final display platform. It has become a recruitment channel.

Its function now is

Attract audience → Direct them to your website → Convert them into email subscribers → Then into real clients or patients.

This is the concept of owning the audience, rather than renting it inside a platform whose data and rules you do not control.

Finally: Where Does the Human Element Go in an AI-Dominated World

Dr. Ahmed Sherif responds

Although AI seeks information quality, real trust is built through human presence.

AI does not trust a robot that writes like a human—it trusts a real human documenting real expertise.

Therefore, alongside scientific articles, human presence must be strengthened through

• Live sessions • Patient testimonials • Authentic videos of the physician without filters • Honest content that reflects the doctor’s true personality

This content should then be documented and preserved on the website to become a permanent digital asset, not a fleeting trend.

It is worth noting that Dr. Ahmed Sherif holds an honorary doctorate in Marketing and Business Administration from Lancaster Academic Academy – UK, an MBA and Business Administration Diploma from the Faculty of Commerce, Cairo University. He is the CEO of Alpha Centauri for Marketing and Medical Conference Organization, and Co-Founder of the International Association of Aesthetic and Urogenital Gynecology (IAAUG).