Written by: Ahmed El-Naggar

At a time when everyone is being swept up by “trends” and the pursuit of instant fame, an academic and professional voice emerges to sound a very different alarm.

Our guest following the recent events is Dr. Ahmed Sherif, CEO of Alpha Centauri for marketing and medical conference organization, and co-founder of the International Association of Aesthetic and Urogenital Gynecology (IAAUG).

Dr. Sherif holds an honorary PhD in Marketing and Business Administration from Lancaster Academy in the United Kingdom, as well as an MBA from Cairo University. Today, he presents a technical and strategic roadmap for escaping the social media trap and building true digital assets that artificial intelligence can genuinely understand and recognize.

The Myth of “Partnership” with Social Media Platforms: Where Is the Real Problem

An audience member posed a direct question to Dr. Ahmed

You often describe the relationship with social media platforms as “slavery to algorithms,” yet some consider it a partnership. Where exactly is the problem

His response was clear and direct

The problem lies in the illusion of “loyalty.” In reality, it is nothing more than a temporary and unequal commercial transaction.

Facebook, Instagram, and TikTok are profit-driven corporations. Their entire business model is built on converting your attention—and your audience’s attention—into paid advertising space.

Algorithms have no loyalty to content creators.

The shocking evidence

A medical page may have one million followers, yet a highly important post might organically reach only 300 people. But the moment you pay $500, the very same post suddenly reaches 50,000 users.

This is not a content failure—it is a deliberately engineered system designed to force payment.

When you build your audience there, you are effectively constructing a skyscraper on shifting sand—land you neither own nor control.

Is Artificial Intelligence the Solution? And How Does It Treat Content

Dr. Sherif emphasizes

This is the fundamental turning point that many overlook.

Artificial intelligence—large language models (LLMs) and RAG systems powering Google SGE and ChatGPT—does not read Instagram, Facebook, or TikTok content.

Why

Because nearly 90% of content on these platforms is locked within closed systems, inaccessible to external search engines and indexing tools.

To see this firsthand, try it yourself

Search for a topic within Facebook’s search bar. You’ll find shallow, often irrelevant results. But after a few minutes of scrolling, your feed suddenly fills with paid ads related to what you searched for.

This is not coincidence—it’s a closed ecosystem designed primarily to monetize your behavior.

AI, on the other hand, seeks open, indexable content

Clean HTML pages

Scientific articles

PDF documents

Structured, accurate data

AI does not understand emojis, does not recognize hashtags, and struggles to index short videos with no meaningful text.

As a result, if your knowledge or expertise is trapped inside a 24-hour disappearing story, AI will never see you.

Is a Website Still Just a “Digital Business Card” for Doctors

Dr. Ahmed Sherif answers decisively

The era of websites as mere logos and CVs is over.

Today, a website is a strategic knowledge repository.

Smart websites are built to communicate with AI in its own language, using

Structured data (Schema Markup)

In-depth, authoritative articles

Detailed answers to specialized medical questions

For example, instead of stating “We perform cosmetic surgeries,” a doctor publishes an article titled

“The Medical Difference Between Cosmetic Abdominoplasty and Post-Pregnancy Diastasis Repair.”

This depth trains AI to associate the physician’s name with precision, trust, and professionalism.

Those who do this now are securing their position in the AI knowledge ecosystem for years to come.

Should We Abandon Social Media Altogether

Dr. Sherif clarifies

I am not calling for abandonment—but for redefining its role.

Social platforms are no longer the final stage of exposure. They have become recruitment channels.

Their function today is

Attract attention → Redirect users to your website → Convert them into email subscribers → Then into real patients or clients.

This is the concept of owning your audience, rather than renting it inside platforms where you neither control data nor rules.

Finally: Where Does the Human Element Fit in an AI-Driven World

Dr. Sherif concludes

While AI prioritizes information quality, real trust is built through human presence.

AI does not trust a robot pretending to be human—it trusts a real human who documents authentic expertise.

That is why, alongside scientific articles, professionals must strengthen their human presence through

Live events and talks

Patient testimonials

Real, unfiltered videos

Honest content that reflects true personality

This content should then be documented and preserved on the website—turning it into a lasting digital asset, not a fleeting trend.

It is worth noting that Dr. Ahmed Sherif holds an honorary PhD in Marketing and Business Administration from Lancaster Academy (UK), an MBA and Business Administration Diploma from the Faculty of Commerce at Cairo University, and currently serves as CEO of Alpha Centauri and co-founder of the International Association of Aesthetic and Urogenital Gynecology (IAAUG).