Written by Noufal Al-Baradey

At a time when everyone is being swept up by “trends” and the pursuit of instant fame, an academic and professional voice emerges to sound a very different kind of alarm.

Our guest following the events is Dr. Ahmed Sherif, CEO of Alpha Centauri for Marketing and Medical Conference Organization, and Co-Founder of the International Association of Aesthetic and Urogenital Gynecology (IAAUG).

Dr. Sherif holds an honorary doctorate in Marketing and Business Administration from Lancaster Academy, United Kingdom, and an MBA from Cairo University. Today, he presents a technical and strategic roadmap to escape the social media trap and build digital assets that artificial intelligence can truly understand.

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### The Myth of Partnership with Social Media Platforms: Where Is the Problem?

An attendee asked Dr. Ahmed

You often describe the relationship with social media platforms as “slavery to algorithms,” while some see it as a partnership. Where is the problem

His answer was clear

The problem is that we imagine there is “loyalty,” while in reality it is merely a temporary and unfair commercial transaction.

Facebook, Instagram, and TikTok are profit-driven companies whose entire business model is built on converting your attention—and your audience’s attention—into paid advertising space.

Algorithms have no loyalty to content creators.

The shocking evidence

You may own a medical page with one million followers, yet a critically important post reaches only 300 people organically. But once you pay $500, suddenly the same post reaches 50,000 people.

This is not a failure of content—it is a deliberate engineering design intended to force you to pay.

When you build your audience there, you are building a skyscraper on moving sand that you do not own and whose rules you cannot control.

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### Is Artificial Intelligence the Solution? And How Does It Handle Content?

Dr. Ahmed Sherif emphasizes

This is the fundamental turning point that many people overlook.

Artificial intelligence—Large Language Models (LLMs) and RAG systems used by Google SGE and ChatGPT—do not read Instagram, Facebook, or TikTok content.

Why

Because 90% of the content on these platforms is access-restricted within the platform itself, and external search engines are not allowed to crawl or index it.

To see this for yourself

Search for something using Facebook’s internal search box—you will find shallow and often irrelevant results. But after five minutes of browsing, your timeline suddenly turns into paid advertisements related to what you searched for.

This is not a coincidence; it is a closed system whose primary purpose is to force you to pay.

Artificial intelligence, on the other hand, searches for open, indexable text, such as

Clean HTML, scientific articles, PDF files, and structured, precise content.

It does not understand emojis, does not recognize hashtags, and struggles to index short videos without accompanying text.

Therefore

If your knowledge or expertise is trapped in a “story” that disappears after 24 hours, artificial intelligence will never see you.

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### Is the Website Still Just a “Showcase” for Physicians?

Dr. Ahmed Sherif answers decisively

The era of the website as merely a logo and résumé is over. Today, the website has become a strategic knowledge repository.

Smart websites are built to communicate with artificial intelligence in its own language through

• Structured data (Schema Markup) • In-depth, precise articles • Detailed answers to specialized questions

For example

Instead of writing “We perform cosmetic surgeries,” publish an article titled

“The Medical Difference Between Cosmetic Abdominoplasty and Postpartum Diastasis Recti Repair.”

This depth trains artificial intelligence to associate the physician’s name with

precision, trust, and professionalism.

Those who do this today are securing a place in the AI’s memory for years to come.

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### Are We Calling for Abandoning Social Media?

Dr. Ahmed Sherif explains

I am not calling for abandoning it, but for restructuring its role.

Social media is no longer a final display platform; it has become a recruitment channel.

Its function now is

Attract the audience → Direct them to your website → Convert them into email subscribers → Then into real clients or patients.

This is the concept of owning the audience, rather than renting it within a platform whose data you do not own and whose rules you do not control.

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### Finally: Where Does the Human Element Go Amid the Dominance of Machines?

Dr. Ahmed Sherif responds

Although artificial intelligence searches for “information quality,” real trust is built through human presence.

AI does not trust a robot that writes like a human—it trusts a real human documenting real knowledge.

Therefore, alongside scientific articles, human presence must be strengthened through

• Live sessions • Patient testimonials • Authentic, unfiltered videos of the physician • Honest content that reflects the doctor’s true personality

This content should then be documented and preserved on the website to become a permanent digital asset, not just a fleeting trend.

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It is worth noting that Dr. Ahmed Sherif holds an honorary doctorate in Marketing and Business Administration from Lancaster Academic Academy – United Kingdom, an MBA and a Diploma in Business Administration from the Faculty of Commerce, Cairo University. He is the CEO of Alpha Centauri for Marketing and Medical Conference Organization, and Co-Founder of the International Association of Aesthetic and Urogenital Gynecology (IAAUG).